February 7, 2006: Dallas, TX: Most banks give away toasters and tool kits. NexBank gives away $2,000 gift certificates (Please note that this giveaway has expired as of 1/1/07).

In a move guaranteed to create buzz in the banking industry, NexBank of Dallas is breaking new ground in the world of customer giveaways. The bank is giving new CD and checking customers a $2,000 gift certificate from their choice of upscale retailers: Saks Fifth Avenue, Bachendorf’s, Red Door Spas, and Cabela’s.

“This level of gift is unprecedented in banking,” said Davis Deadman, NexBank president and CEO. “And that’s why we’re doing it. NexBank is not a typical bank. We have a unique business plan, the desire and ability to structure very complex loans, and we want customers who value a bank that thinks differently.”

The $2,000 gift card isn’t the only trend-setting move NexBank is making. The bank is also offering top-of-market money market rates through its website, nexbank.com, competitive with such well-known rate leaders as ING and EmigrantDirect. But unlike strictly online banks, NexBank makes its rates available to local customers who come into the bank’s Galleria location. “The customers we attract expect superior service,” Deadman continued. “That

includes a return on their money that makes it worthwhile to bring their business to us.”

The retailers included in the $2,000 gift card giveaway were carefully selected to reflect the bank’s customer base. “It was important to include destinations where our customers shop,” said Deadman. “Offering several Galleria retailers just made sense because of our proximity. But we also wanted variety. So customers can buy diamonds, a dinghy, a day at the spa, or simply splurge on a special purchase.”

NexBank is confident the gift card promotion will generate both buzz and deposits. However, the offer is exclusive to the first 1,000 customers. “NexBank is a select place to do business,” Davis agrees. “And our offer reflects that position.”

NexBank, SSB, is headquartered in the NexBank Building, Galleria II Tower, Dallas. Originally founded in 1934, the bank was purchased in 2004 by a group of Dallas-based investors who have refocused the bank to become a next generation leader in the financial services industry.

CONTACT INFORMATION
Mike Rossi
Senior Vice President / Chief Financial Officer
NexBank
972-934-4703